My Main Street logo FedDev Logo Canadian urban institute photoThe Township of Warwick's Parks & Recreation Department is excited to announce that its Town of Watford Placemaking Vibrancy Project was selected for the My Main Street Canada Community Activator initiative!

With this support, we will provide placemaking improvements aimed at beautifying the public realm of downtown Watford utilizing the unique qualities of the Bluebird Parkette and the public square. 

My Main Street is delivered by the Canadian Urban Institute (CUI) to help support the revitalization of neighborhoods across southern Ontario and supported by a $15million investment from the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).

The My Main Street Community Activator initiative provides support for community projects in southern Ontario, including community enhancements, and streetscape improvements designed to draw visitors, encourage business development and growth, and increase local vibrancy. This stream provides funding support to revitalize and reimagine public spaces, with a focus on main streets and plazas, as vibrant and inclusive places that work for everyone.

Project criteria supported through this funding identifies Community and Streetscape Improvements as above grade enhancements to streetscape, landscaping, and amenities that supports the transformation of an area by enhancing the physical and visual assets. Projects will facilitate a focused, deliberate path to strengthening a downtown district through intentional and creative placemaking.

Key project items and improvements to be delivered through the Downtown Watford Placemaking Vibrancy Project and will include but not limited to:

  • Park Furniture Installation – bench and bike rack
  • Games Table – Installed in Bluebird Parkette
  • New Downtown Holiday Season led lights (40)
  • Information Map – Installed in Bluebird Parkette
  • New Landscaping Lighting – Bluebird Parkette
  • New Old Fire Hall Museum sign

Thank you to FedDev Ontario and the Canadian Urban Institute for supporting local communities and revitalizing main streets!

Township of Warwick selected for My Main Street Canada Community Activator stream media release.

Background information

About My Main Street: The My Main Street program has returned with an additional Government

of Canada investment, building on an initial investment in 2021, through the Federal Economic
Development Agency for Southern Ontario (FedDev Ontario) to spur local economic recovery. To
date, the initial investment has supported nearly 4,500 businesses and organizations, nearly
7,500 jobs and leveraged nearly $19 million in additional investment. The funding aims to
revitalize neighbourhood main streets with a healthy retail mix while generating inclusive
economic opportunities. The program now features two streams – Business Sustainability and the Community Activator. My Main Street is delivered by the Canadian Urban Institute (CUI).Activator stream. My Main Street is delivered by the Canadian Urban Institute (CUI).

About Canadian Urban Institute (CUI): The Canadian Urban Institute is a leading organization
dedicated to advancing urban solutions. CUI collaborates with city builders, researchers, and
community leaders to create thriving, equitable, and sustainable urban spaces across Canada.

About FedDev Ontario: For 15 years, the Government of Canada, through FedDev Ontario, has
worked to advance and diversify the southern Ontario economy through funding opportunities and business services that support innovation, growth and job creation in Canada’s most populous region. The Agency has delivered impressive results, which can be seen in southern Ontario businesses that are creating innovative technologies, improving productivity, growing revenues, creating jobs, and in the economic advancement of communities across the region. Learn more about the impacts the Agency is having in southern Ontario by exploring our investment profiles, our Southern Ontario Spotlight, and FedDev Ontario’s X, Facebook, Instagram and LinkedIn.

My Main Street Program Website and Partner Information

• My Main Street

Samantha Staresincic
Communications Manager
My Main Street
Media@mymainstreet.ca

• Canadian Urban Institute

• FedDev Ontario

Edward Hutchinson
Press Secretary
Office of the Minister responsible for the Federal Economic Development Agency for Southern
Ontario
edward.hutchinson@feddevontario.gc.ca

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